Hi, I’m Keith Calleja, and I’ve spent the last 30 years building a deep, diverse set of digital marketing and strategy skills at companies including U.S. Bank, Microsoft, and Elavon. I founded Pescador Consulting Services to take that playbook out of the corporate boardroom and put it to work directly for you.
Take a look at my core competencies and the business results I’ve been able to generate throughout my career. You can also dive into my case studies for some real-world examples of exactly how I approach complex digital challenges.
While much of my professional career has been anchored in large corporations, I’ve also been a founder and small business owner for more than 13 years, and recently launched a health and fitness lifestyle brand. Because I’ve lived in both worlds, my expertise scales seamlessly to meet your business exactly where it is, regardless of your size or budget.
If you see a framework here that could unlock growth for your team, or if you just want to talk through an upcoming project, I’d love to connect. Thanks for stopping by!
Throughout my career navigating digital agencies, financial institutions, and software companies, I’ve focused on a single truth: technology should accelerate your business, not hold it back. I build high-performing teams, robust governance models, and thriving digital ecosystems tailored to scale.
Whether I am collaborating with senior executives and large teams on a massive enterprise platform migration, rolling up my sleeves to operationalize an AI-driven content strategy, or designing a lean digital blueprint for an emerging small business, my objective never changes. I ensure your technology investments deliver undeniable, measurable business value.
My career has primarily been split between leadership roles at large corporations and digital agencies. In my spare time I helped found and run a small business and build a lifestyle brand dedicated to pursuing my passion for health and fitness.
I served as Vice President of Digital Marketing at U.S. Bank for more than ten years where I led a cross-functional team of over 30 digital marketing specialists responsible for the primary corporate web ecosystem.
I previously served as the digital lead for Elavon, where I modernized infrastructure and closed critical digital maturity gaps by implementing enterprise platforms like Adobe Experience Manager, Invoca and Salesforce.
I cut my teeth in the corporate world at Microsoft where I led a team of online product managers responsible for the corporate web sites for Microsoft Office, Windows and other products.
My digital marketing foundation was built in the agency world at Think New Ideas and IQ Agency, where I provided strategic leadership as a senior account manager for a portfolio of iconic brands, including Microsoft, Coca-Cola, Allstate, and Georgia-Pacific.
In 2013 I opened CrossFit Terminus with a fantastic group of business partners to pursue my passion for physical fitness. Today, Terminus is still going strong as one of Atlanta's longest-running CrossFit gyms with a reputation for coaching excellence and a vibrant community.
In 2026 I co-founded Thrive A/F (After 40), a lifestyle brand dedicated to proactive aging, longevity, and preserving independence after 40. The brand centerpieces include the Thrive A/F Podcast, an audio and video hub for deep-dive conversations featuring powerful stories and insights from the Thrive A/F community, and our Substack detailing how physical preparation unlocks real-world adventures.
Ready to take your digital marketing to the next level? Let’s connect to discuss how Pescador Consulting can help you navigate your next transformation.