Publishing shouldn't be a bottleneck; it should be an enabling function. I focus on replacing manual, ad-hoc workflows with a structured model that centralizes authoring resources and standardizes production cycles.
By migrating workflows from shared email inboxes and spreadsheets to structured JIRA boards (among other strategies), I brought transparency to the publishing queue. This approach allowed for high-volume throughput without sacrificing quality or oversight.
"Good enough" is not a strategy for enterprise domains. I believe in making quality a quantifiable KPI by implementing automated oversight that catches errors before they reach the customer.
I specialize in integrating tools like Siteimprove directly into publishing workflows. During my corporate career, my implementations have historically delivered an 18% improvement in Digital Certainty Index scores, significantly reducing broken links and misspellings while boosting SEO performance.
A bloated digital ecosystem is a slow one. Strategic publishing requires rigorous hygiene to ensure that site performance and page load speeds never compromise the user experience.
I leverage deep experience leading major corporate remediations of Digital Asset Managers (DAM) to eliminate technical debt. By establishing clear governance milestones, such as a 91% reduction in total image weight across a domain, I ensure properties are optimized for speed and accessibility.
These highlights from my corporate career demonstrate a track record of driving efficiency in high-volume publishing environments:
High-Scale Content Throughput: Managed the end-to-end authoring and publishing of 1,400+ publication requests across multiple corporate websites in a single year, maintaining rigorous delivery standards.
Rapid Product Launch Support: Orchestrated the high-volume delivery and launch of 100+ new or revised pages for major product initiatives ensuring on-time readiness for high-priority business goals.
Preventative Risk Management: Advocated for and secured the budget to launch the Siteimprove pre-publish AEM connector in a previous enterprise role, effectively "shifting left" on quality by catching publishing errors in the staging environment before they could impact the production site.
Ready to streamline and optimize your digital publishing process? Let’s connect to discuss how Pescador Consulting Services can help you optimize for velocity at scale.