Legacy systems and fragmented architectures create technical debt that slows down the entire business. I guide organizations through the lifecycle of enterprise CMS migrations, from platform selection and vendor negotiation to content mapping and global rollouts.
Drawing from my corporate experience migrating an enterprise ecosystem from Sitecore to Adobe Experience Manager, I help reduce vendor costs and improve content velocity by transitioning to standardized, scalable architectures that support global business needs.
A powerful tech stack is worthless if the tools don't talk to each other. I specialize in connecting front-end digital experiences with back-end CRM and analytics platforms to create a "single source of truth" for marketing performance.
My experience scaling the Invoca call-tracking platform across multiple business lines during my corporate career is detailed in this case study.
These highlights from my corporate career demonstrate a track record of driving complex technical migrations:
Reduced CMS Operational Costs: Successfully migrated all global web properties from Sitecore to Adobe Experience Manager, standardizing the CMS platform and achieving significant cost savings through a shift to a strategic offshore development model.
Standardized Site Architecture: Directed the migration of approximately 300 enterprise-level pages to global CMS components, ensuring architectural consistency and scalable performance across the corporate domain.
Closed the Marketing Attribution Gap: Sponsored the multi-year implementation and enterprise-wide expansion of the Invoca call-tracking and revenue execution platform, facilitating closer collaboration between marketing and sales by linking inbound calls directly to digital campaigns.
Modernized Data Governance: Led the successful migration of all site tagging from Google Tag Manager to Tealium, establishing a more robust and compliant digital tagging infrastructure.
Considering a migration or modernization effort for your online ecosystem? Let’s connect to discuss how Pescador Consulting Services can help navigate the process and keep business moving forward.